Because it's a "no bell" prize.
Because none of their readers believe them when they receive a warning that it's their final issue.
Boot Camp
Because he was out-standing in his field.
It was out standing in its field!
Because he wanted to win the No-bell prize!! Sorry, I ll walk out
The No-Bell prize!
My Favorite, When Alexander Graham Bell invented the telephone he had three missed calls from Chuck Norris.