He listens to his old music.
Listen closely.
When he actually listens to Marketing before saying No
Amlie Amlie Amlie Amlie Amlie
AMELIE AMELIE AMELIE AMELIE AMELIE AMELIE AMELIE AMELIE AMELIE AMELIE
Cause it was invented in Alabama! Inspiration came from the comments(http://mobile.reuters.com/article/idUSKBN0GP1NS20140825 irpc=932)