It's in the name...
Because they use "net" profits
Because people familiar with the U2 guitarist of the same name are already used to long delays.
An incongruity between expectation and result.
Wrinkly.
To get another Golden Globe. Tina Fey walks into the Tina Fey,the Tina Fey asks "How can i Tina Fey you?to which Tina Fey reply,"Ah just give me a Tina Fey" and then leaves with a Golden Globe. Unbreakable is good.
