When he actually listens to Marketing before saying No
Don't worry, they've already told you the superior qualities it has over all the other smart phones by this time.
They ain't private ears. (I don't care if a six year old came to this first thirty years ago, it just came to me.)
The feel the leash go slack! (heard this one while listening to some Irish tunes)
In a frustrated voice) They just don't listen.
Because like everyone in marketing, he always lets his own stuff slide...