To indicate where the treasure is buried.
The man was a corpse being buried forever.
Because deep down, they're good people.
Because it was down hill!
He didn't look in both directions before crossing.
A puff-adder
Micro-Worgenisms! (From my Bizzard support ticket response today.)
Pirates.
He was a little shellfish.
In a croak of gold at the end of the rainbow!
The registration of the car that ran him over!